Microsoft opened Convergence 2013 Tuesday morning with a keynote address from Microsoft Business Solutions President Kirill Tatarinov — and the debut of an upgraded CRM application.
With 11,000 attendees, this is the largest Convergence Microsoft has held to date, said Seth Patton, senior director of marketing for Microsoft Dynamics CRM. “The key theme for the event is uniting business and IT,” he said. That is becoming harder and harder to do in the corporate environment, Patton added, as decision-making takes place faster than ever before and must take into account myriad new information sources, such as social media.
Loading ...
Microsoft Dynamics Gets Major Overhaul
Posted by: Erika Morphy March 19, 2013 07:00 AMMicrosoft opened Convergence 2013 Tuesday morning with a keynote address from Microsoft Business Solutions President Kirill Tatarinov — and the debut of an upgraded CRM application.
With 11,000 attendees, this is the largest Convergence Microsoft has held to date, said Seth Patton, senior director of marketing for Microsoft Dynamics CRM. “The key theme for the event is uniting business and IT,” he said. That is becoming harder and harder to do in the corporate environment, Patton added, as decision-making takes place faster than ever before and must take into account myriad new information sources, such as social media.