Social media and its close relative, social CRM, allow you to connect with customers in new and meaningful ways, on a greater scale and at a greater velocity than ever before. When it’s done right, that is. When it’s done wrong, like anything in this era of increasingly automated communication, your mistakes are amplified and intensified by customers who now have the ability to reflect your failure to their peers. That possibility of a major social faux pas has some business leaders living in fear.
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The Perils of Making Up Your Social Media Policy as You Go
Posted by: Chris Bucholtz March 21, 2013 05:00 AMSocial media and its close relative, social CRM, allow you to connect with customers in new and meaningful ways, on a greater scale and at a greater velocity than ever before. When it’s done right, that is. When it’s done wrong, like anything in this era of increasingly automated communication, your mistakes are amplified and intensified by customers who now have the ability to reflect your failure to their peers. That possibility of a major social faux pas has some business leaders living in fear.