CoreMotives is a marketing automation platform that operates completely within Microsoft Dynamics CRM. Acquired by Silverpop about a year ago, CoreMotives remains a separate offering from its parent’s flagship Engage platform, which features its own Microsoft Dynamics CRM integration. CoreMotives has been tweaking its feature set and steadily globalizing its product line since the acquisition, pushing deeper into the Microsoft channel. In the past year, it has added Brazilian Portuguese, Chinese and Japanese versions. Next on the agenda is German.
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Coremotives Has the Whole World in Its Plans
Posted by: Erika Morphy March 25, 2013 05:00 AMCoreMotives is a marketing automation platform that operates completely within Microsoft Dynamics CRM. Acquired by Silverpop about a year ago, CoreMotives remains a separate offering from its parent’s flagship Engage platform, which features its own Microsoft Dynamics CRM integration. CoreMotives has been tweaking its feature set and steadily globalizing its product line since the acquisition, pushing deeper into the Microsoft channel. In the past year, it has added Brazilian Portuguese, Chinese and Japanese versions. Next on the agenda is German.