Consumers give hotels, airlines and car rental companies high marks in customer satisfaction for the mobile experience they provide, according to the “ForeSee Mobile Satisfaction Index: Travel Edition.” Online travel agencies, however — not so much.
Specifically, of the measured travel categories, hotel mobile sites and apps had an average score of 78. Airlines and car rental companies tied at 77, and online travel agencies scored lowest with 76.
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Travel Industry Grapples With Mobile App Challenges
Posted by: Erika Morphy March 26, 2013 05:00 AMConsumers give hotels, airlines and car rental companies high marks in customer satisfaction for the mobile experience they provide, according to the “ForeSee Mobile Satisfaction Index: Travel Edition.” Online travel agencies, however — not so much.
Specifically, of the measured travel categories, hotel mobile sites and apps had an average score of 78. Airlines and car rental companies tied at 77, and online travel agencies scored lowest with 76.