If you have been thinking lately that the chief marketing officer has been driving CRM purchases more than the IT department, you’re right. “This is the era of the CMO,” Larry Bowden, vice president of portals and Web experience at IBM, told CRM Buyer. The reason for that is simple: The amount of information becoming available to the CMO through new technologies and Big Data offers huge potential for propagating the company’s brand, analyzing its customers, and driving sales. Recognizing this, corporate leaders are shifting more purchasing power to their CMOs.
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Big Data Spawns Big Ideas for Mobile CRM
Posted by: Erika Morphy March 29, 2013 05:00 AMIf you have been thinking lately that the chief marketing officer has been driving CRM purchases more than the IT department, you’re right. “This is the era of the CMO,” Larry Bowden, vice president of portals and Web experience at IBM, told CRM Buyer. The reason for that is simple: The amount of information becoming available to the CMO through new technologies and Big Data offers huge potential for propagating the company’s brand, analyzing its customers, and driving sales. Recognizing this, corporate leaders are shifting more purchasing power to their CMOs.