Marketing is taking CRM by storm. While we’ve all been fixated on social media, many companies — both vendors and end customers — have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company put a lot of emphasis on marketing. Microsoft presented sessions on Marketing Pilot, a recently acquired and renovated marketing campaign company, and during the show announced its acquisition of Netbreeze, a marketing analytics company.
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What's Driving Marketing's Renaissance?
Posted by: Denis Pombriant April 8, 2013 05:00 AMMarketing is taking CRM by storm. While we’ve all been fixated on social media, many companies — both vendors and end customers — have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company put a lot of emphasis on marketing. Microsoft presented sessions on Marketing Pilot, a recently acquired and renovated marketing campaign company, and during the show announced its acquisition of Netbreeze, a marketing analytics company.