About ten years ago, I wrote a paper that predicted that analytics and social media would converge in CRM. I believed that for two reasons. First, I believed social media was inevitable, though I had no idea what form it would take. Facebook was not on my radar and had not officially launched, MySpace was something for kids, and Twitter had definitely not been invented yet. Plaxo and LinkedIn, however, offered tantalizing glimpses of what was possible in business with social networking.
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Doubling Down on Data
Posted by: Denis Pombriant April 17, 2013 05:00 AMAbout ten years ago, I wrote a paper that predicted that analytics and social media would converge in CRM. I believed that for two reasons. First, I believed social media was inevitable, though I had no idea what form it would take. Facebook was not on my radar and had not officially launched, MySpace was something for kids, and Twitter had definitely not been invented yet. Plaxo and LinkedIn, however, offered tantalizing glimpses of what was possible in business with social networking.