Mobile marketing may just be in its infancy, but it already has ushered in a world of new risks — or rather, existing risks that have been repackaged. They range from running afoul of still-developing regulations to security concerns, to consumers misinterpreting content. Keeping a marketing message consistent is becoming more essential. Fortunately, companies have available to them modern platforms that enable developers to build applications in a single place and then allow access to content through a variety of channels, including mobile devices.
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The Hidden Risks of Mobile CRM, Part 2
Posted by: Erika Morphy April 19, 2013 05:00 AMMobile marketing may just be in its infancy, but it already has ushered in a world of new risks — or rather, existing risks that have been repackaged. They range from running afoul of still-developing regulations to security concerns, to consumers misinterpreting content. Keeping a marketing message consistent is becoming more essential. Fortunately, companies have available to them modern platforms that enable developers to build applications in a single place and then allow access to content through a variety of channels, including mobile devices.