Pegasystems has rolled out the newest iteration of its marketing application. New or enhanced features include improved ability to perform real time event-triggered actions and new B2B recommendation functionality. The key to understanding this app is its name, “Next-Best-Action,” said Steve Kraus, senior director of product marketing. “That is the concept behind our approach to marketing. How can we help the user decide what the next best action is to take with a customer in a real-time scenario?”
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Pegasystems App Susses Out Customers' Soft Spots
Posted by: Erika Morphy April 23, 2013 05:00 AMPegasystems has rolled out the newest iteration of its marketing application. New or enhanced features include improved ability to perform real time event-triggered actions and new B2B recommendation functionality. The key to understanding this app is its name, “Next-Best-Action,” said Steve Kraus, senior director of product marketing. “That is the concept behind our approach to marketing. How can we help the user decide what the next best action is to take with a customer in a real-time scenario?”