This year could be the best of times and the worst of times for mobile marketers, suggests a report Forrester released earlier this year. Six in 10 survey respondents — people who make decisions about their company’s mobile marketing strategy — planned to increase mobile marketing budgets this year, according to the report. However, for the companies going that route, worries about ROI were clear, with 42 percent of respondents expressing concerns. Mobile marketing has been unfolding at a rapid pace for the past several years, but it is still early days.
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How to Muff a Mobile Marketing Campaign, Part 1
Posted by: Erika Morphy May 6, 2013 05:00 AMThis year could be the best of times and the worst of times for mobile marketers, suggests a report Forrester released earlier this year. Six in 10 survey respondents — people who make decisions about their company’s mobile marketing strategy — planned to increase mobile marketing budgets this year, according to the report. However, for the companies going that route, worries about ROI were clear, with 42 percent of respondents expressing concerns. Mobile marketing has been unfolding at a rapid pace for the past several years, but it is still early days.