It’s been wonderful this spring, being a part of all the vendor briefings now in high gear. That’s because in short but sometimes painfully dense bursts, we get to know what each vendor has in store for the months ahead. It’s a lot and that’s a good sign. There seems to be a breakout happening. One of the themes running through all the events — like a kid on a tricycle — is marketing. Everywhere you look, marketing is making noise. Oracle completed the acquisition of Eloqua, Marketo filed for an IPO.
Thanks for providing this interesting analysis and analogy, Denis! It's true social CRM isn't a perfect software designed to solve all of a businesses problems, but it provides/organizes the unique data into manageable and translatable sections. Furthermore, the evolution of SCRM software is only going to continue just like humans, economics, and so on. Also, the affordability, accessibility, and security of cloud-based office suites offering SCRM, like GreenRope, are more reliable than ever before. I hope to see what the future has in store for SCRM software, and I am deeply interested to see how it will adjust to upcoming domestic/international market trends.
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Economics Imitates Life, and Life Has a Lot to Do With CRM
Posted by: Denis Pombriant May 8, 2013 05:00 AMIt’s been wonderful this spring, being a part of all the vendor briefings now in high gear. That’s because in short but sometimes painfully dense bursts, we get to know what each vendor has in store for the months ahead. It’s a lot and that’s a good sign. There seems to be a breakout happening. One of the themes running through all the events — like a kid on a tricycle — is marketing. Everywhere you look, marketing is making noise. Oracle completed the acquisition of Eloqua, Marketo filed for an IPO.