In a move to bolster its offerings for the real estate market, Trulia said this week that it would acquire Market Leader, a Software as a Service-based CRM company targeting agents and brokers. The acquisition, expected to close in the fall, will provide Trulia with tools to help real estate professionals manage and track leads. As part of the deal, Trulia — an online real estate marketplace — will pay approximately $355 million for Market Leader.
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Trulia Rolls Out Welcome Mat for Real Estate Pros
Posted by: Enid Burns May 10, 2013 05:00 AMIn a move to bolster its offerings for the real estate market, Trulia said this week that it would acquire Market Leader, a Software as a Service-based CRM company targeting agents and brokers. The acquisition, expected to close in the fall, will provide Trulia with tools to help real estate professionals manage and track leads. As part of the deal, Trulia — an online real estate marketplace — will pay approximately $355 million for Market Leader.