You wouldn’t think it was easy to bungle a mobile marketing campaign — but it definitely is doable. Six in 10 decision makers planned to increase their companies’ mobile marketing budgets in 2013, Forrester said earlier this year, reporting on a survey conducted for Acquent. However, 42 percent of those respondents were worried about achieving ROI. They have good reason to be, if our informal survey of marketing experts is any indication. Mobile marketing may be a hot growth area, but it is still a hit-or-miss affair.
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How to Muff a Mobile Marketing Campaign, Part 2
Posted by: Erika Morphy May 13, 2013 05:00 AMYou wouldn’t think it was easy to bungle a mobile marketing campaign — but it definitely is doable. Six in 10 decision makers planned to increase their companies’ mobile marketing budgets in 2013, Forrester said earlier this year, reporting on a survey conducted for Acquent. However, 42 percent of those respondents were worried about achieving ROI. They have good reason to be, if our informal survey of marketing experts is any indication. Mobile marketing may be a hot growth area, but it is still a hit-or-miss affair.