Although the acronym “CRM” has been around for a long time, most people have no idea what it means. That’s kind of a shame, because they brush up against the effects of CRM every day in their interactions with the businesses that market to them and those they patronize. As a result, when I say I write about CRM, I’m often asked to explain what it is. That leads me to think a lot about a practical definition of “CRM.” In many cases, the best explanation has nothing to do with technology — it has to do with one-to-one interactions.
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CRM's Stairway to Stardom
Posted by: Christopher J. Bucholtz May 14, 2013 05:00 AMAlthough the acronym “CRM” has been around for a long time, most people have no idea what it means. That’s kind of a shame, because they brush up against the effects of CRM every day in their interactions with the businesses that market to them and those they patronize. As a result, when I say I write about CRM, I’m often asked to explain what it is. That leads me to think a lot about a practical definition of “CRM.” In many cases, the best explanation has nothing to do with technology — it has to do with one-to-one interactions.