The case for mobile CRM is an easy one to make. Smartphones are now ubiquitous, and the way most people work requires 24-7 accessibility. Also, not being tethered to a desktop to access customer records is a plus — if not an outright necessity in some cases. For sales reps or anyone who interacts with customers in the field, mobile CRM is essential, said Tom Brennan, VP of product marketing at FinancialForce.com.
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When Mobile CRM Goes Too Far, Part 1
Posted by: Erika Morphy May 20, 2013 05:00 AMThe case for mobile CRM is an easy one to make. Smartphones are now ubiquitous, and the way most people work requires 24-7 accessibility. Also, not being tethered to a desktop to access customer records is a plus — if not an outright necessity in some cases. For sales reps or anyone who interacts with customers in the field, mobile CRM is essential, said Tom Brennan, VP of product marketing at FinancialForce.com.