Mobile CRM is well entrenched in the sales and marketing spaces — perhaps too entrenched in some cases. However, the third tier of traditional CRM — service — has barely been breached by mobile technologies. Some headway has been made, but for the most part it has been in fits and starts. Only a few vendors offer e-service applications for the mobile environment, and even fewer companies deploy them to reach out to their own customers — at least to give them significant functionality, such as making a complex service request.
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Crowdsourced App Helps Otis Lift E-Service to Another Level
Posted by: Erika Morphy May 24, 2013 05:00 AMMobile CRM is well entrenched in the sales and marketing spaces — perhaps too entrenched in some cases. However, the third tier of traditional CRM — service — has barely been breached by mobile technologies. Some headway has been made, but for the most part it has been in fits and starts. Only a few vendors offer e-service applications for the mobile environment, and even fewer companies deploy them to reach out to their own customers — at least to give them significant functionality, such as making a complex service request.