The case for mobile CRM is an easy one to make. Smartphones are now ubiquitous, and the way most people work requires 24-7 accessibility. Not being tethered to a desktop to access customer records is also a plus, if not an outright necessity in some cases. However, as we discussed in part 1 of this series, mobilization is getting to the point when some apps are mobilized — and they needn’t or shouldn’t be. A sign of potential trouble is when mutual benefit is no longer present.
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When Mobile CRM Goes Too Far, Part 2
Posted by: Erika Morphy May 28, 2013 05:00 AMThe case for mobile CRM is an easy one to make. Smartphones are now ubiquitous, and the way most people work requires 24-7 accessibility. Not being tethered to a desktop to access customer records is also a plus, if not an outright necessity in some cases. However, as we discussed in part 1 of this series, mobilization is getting to the point when some apps are mobilized — and they needn’t or shouldn’t be. A sign of potential trouble is when mutual benefit is no longer present.