BigContacts has unveiled a new iteration of its CRM application. BigContacts 2.0 is a full-featured CRM suite “that is couched in a simple and easy-to-use format,” said founder and CEO Bob Walton. That is a point of pride for the company. “We have taken the pillars of what a CRM system needs and made them very robust but in a way that our customers tell us hides the complexity of that robustness,” Walton said. Or put another way: “We have put in a great deal of capabilities and features in this system but have made it very easy to execute.”
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BigContacts Makes Complex Workflow Building Look Easy
Posted by: Erika Morphy June 3, 2013 05:00 AMBigContacts has unveiled a new iteration of its CRM application. BigContacts 2.0 is a full-featured CRM suite “that is couched in a simple and easy-to-use format,” said founder and CEO Bob Walton. That is a point of pride for the company. “We have taken the pillars of what a CRM system needs and made them very robust but in a way that our customers tell us hides the complexity of that robustness,” Walton said. Or put another way: “We have put in a great deal of capabilities and features in this system but have made it very easy to execute.”