I seem to be doing a lot of research and writing about Big Data this year. I am taking a lot of briefings from emerging analytics companies too, and I see it all as net good because the emphasis on data and analytics is really an emphasis on information, an economic indicator of sorts for me. The thirst for customer information tells me that more companies are working to discover new things, especially customer needs, and that is a backup indicator of the increased emphasis on making money as opposed to keeping it from evaporating.
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Big Data on the Brain
Posted by: Denis Pombriant June 4, 2013 05:00 AMI seem to be doing a lot of research and writing about Big Data this year. I am taking a lot of briefings from emerging analytics companies too, and I see it all as net good because the emphasis on data and analytics is really an emphasis on information, an economic indicator of sorts for me. The thirst for customer information tells me that more companies are working to discover new things, especially customer needs, and that is a backup indicator of the increased emphasis on making money as opposed to keeping it from evaporating.