Salesforce.com has made its biggest acquisition ever: The company has snagged marketing automation and campaign management vendor ExactTarget for $2.5 billion. As part of the transaction, Salesforce will acquire all outstanding ExactTarget stock for $33.75 per share in cash. Both companies’ boards of directors have approved the deal. The acquisition is expected to increase total revenue for Salesforce by $120-$125 million. This transaction is not expected to have any material impact on its fiscal second quarter FY14 revenue results.
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Salesforce Buys ExactTarget
Posted by: Erika Morphy June 5, 2013 05:00 AMSalesforce.com has made its biggest acquisition ever: The company has snagged marketing automation and campaign management vendor ExactTarget for $2.5 billion. As part of the transaction, Salesforce will acquire all outstanding ExactTarget stock for $33.75 per share in cash. Both companies’ boards of directors have approved the deal. The acquisition is expected to increase total revenue for Salesforce by $120-$125 million. This transaction is not expected to have any material impact on its fiscal second quarter FY14 revenue results.