Mobile everything is the current computing zeitgeist and if that means turning an app or function that is perfectly suited for desktop use into a mobilized one, well, as the thinking goes at so many companies now, just do it. However, mobilizing an app — even a front-office CRM app — should not be undertaken lightly. There are the costs, for starters, and then there are the new security vulnerabilities that going mobile opens up. Further, customers do not necessarily want every online function available to them in a mobile format.
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When Mobile CRM Goes Too Far, Part 3
Posted by: Erika Morphy June 10, 2013 05:00 AMMobile everything is the current computing zeitgeist and if that means turning an app or function that is perfectly suited for desktop use into a mobilized one, well, as the thinking goes at so many companies now, just do it. However, mobilizing an app — even a front-office CRM app — should not be undertaken lightly. There are the costs, for starters, and then there are the new security vulnerabilities that going mobile opens up. Further, customers do not necessarily want every online function available to them in a mobile format.