We all know by now that social media is important for business success. It plays a role in sales, marketing and support. Then there’s the idea of social CRM — on a basic level, the inclusion of social media-generated data in the customer record — which can help shift the way a business interacts with customers to a more intimate and effective level. That’s common knowledge. So, who do you have working to make this transition? Choosing these people isn’t easy, if only because businesses have never had to hire them before.
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Your Social Media Manager Needs to Know Your Business
Posted by: Christopher J. Bucholtz June 20, 2013 05:00 AMWe all know by now that social media is important for business success. It plays a role in sales, marketing and support. Then there’s the idea of social CRM — on a basic level, the inclusion of social media-generated data in the customer record — which can help shift the way a business interacts with customers to a more intimate and effective level. That’s common knowledge. So, who do you have working to make this transition? Choosing these people isn’t easy, if only because businesses have never had to hire them before.