It’s no secret that online reviews play a key role in consumers’ purchase decisions, but that’s increasingly true for local brands as well, according to a report published Tuesday by BrightLocal. More and more, consumers are using the Internet to find local businesses, according to the company’s Local Consumer Review Survey 2013. In fact, only 5 percent of the consumers responding had not used the Internet to find a local business in the last 12 months, it found, down from 15 percent in 2012.
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Local Firms Can Ignore Online Reviews at Their Peril
Posted by: Erika Morphy June 28, 2013 05:00 AMIt’s no secret that online reviews play a key role in consumers’ purchase decisions, but that’s increasingly true for local brands as well, according to a report published Tuesday by BrightLocal. More and more, consumers are using the Internet to find local businesses, according to the company’s Local Consumer Review Survey 2013. In fact, only 5 percent of the consumers responding had not used the Internet to find a local business in the last 12 months, it found, down from 15 percent in 2012.