Some things in life are fleeting — the lifespan on the mayfly, the appearance of a rainbow, the pure white of the first snow of winter. Some things in your CRM system are fleeting too — namely, the quality of your data. Did you know that every year, somewhere between 25 percent and 40 percent of your customer data ages out, goes out of date, or otherwise becomes obsolete? That’s a lot of data — and if you believe that your customer data is one of your greatest assets, it represents a tremendous loss.
Everyone in this business should be familiar with how to make changes to the CRM - that is a cardinal rule. Never rely on one person to be the "czar" of the quality of the data.
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Keeping Data Up to Date Is an All-Hands Evolution
Posted by: Christopher J. Bucholtz June 27, 2013 05:00 AMSome things in life are fleeting — the lifespan on the mayfly, the appearance of a rainbow, the pure white of the first snow of winter. Some things in your CRM system are fleeting too — namely, the quality of your data. Did you know that every year, somewhere between 25 percent and 40 percent of your customer data ages out, goes out of date, or otherwise becomes obsolete? That’s a lot of data — and if you believe that your customer data is one of your greatest assets, it represents a tremendous loss.