Last year, I polled a group of respected CRM resellers to create a list spotlighting “forgotten features” — tools and settings in CRM that many users overlook, even when they could bring great value to their businesses. Perhaps the most interesting forgotten feature was internal reporting. Most companies don’t measure how often and how effectively the software itself is being used. Failure to grasp the full potential is dangerous; it can create the false impression that the CRM application you’re using isn’t cutting the mustard.
Hang on!
You're telling people to make their CRM systems more complex by adding features that up to now, they survived quite happily without.
The #1 reason that CRM systems fail is because the users find them too complicated.
We advise our customers to spring clean their CRM systems every year and REMOVE unwanted features, fields etc.
Otherwise their CRM system will become bloated and front line staff will stop using them.
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Stop Learning, Start Churning
Posted by: Christopher J. Bucholtz July 12, 2013 05:00 AMLast year, I polled a group of respected CRM resellers to create a list spotlighting “forgotten features” — tools and settings in CRM that many users overlook, even when they could bring great value to their businesses. Perhaps the most interesting forgotten feature was internal reporting. Most companies don’t measure how often and how effectively the software itself is being used. Failure to grasp the full potential is dangerous; it can create the false impression that the CRM application you’re using isn’t cutting the mustard.
You're telling people to make their CRM systems more complex by adding features that up to now, they survived quite happily without.
The #1 reason that CRM systems fail is because the users find them too complicated.
We advise our customers to spring clean their CRM systems every year and REMOVE unwanted features, fields etc.
Otherwise their CRM system will become bloated and front line staff will stop using them.
John Paterson
http://www.reallysimplesystems.com