The case for SMS marketing is easy to make. It’s cheap and it’s easy. It can be far-reaching, given how many people carry cellphones now — and did I mention that it’s cheap? Still, there is a downside to SMS marketing. For starters, it can be very annoying to consumers, especially if the text isn’t something that sparks their interest. Even those who have indicated they’re receptive to text messages from a brand can quickly sour on the idea if those messages come too often or don’t provide new information.
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SMS Marketing's Fine Line
Posted by: Erika Morphy July 24, 2013 05:00 AMThe case for SMS marketing is easy to make. It’s cheap and it’s easy. It can be far-reaching, given how many people carry cellphones now — and did I mention that it’s cheap? Still, there is a downside to SMS marketing. For starters, it can be very annoying to consumers, especially if the text isn’t something that sparks their interest. Even those who have indicated they’re receptive to text messages from a brand can quickly sour on the idea if those messages come too often or don’t provide new information.