It can be difficult enough to market to consumers through one channel, but trying to work across channels compounds that difficulty considerably. Enter Experian Marketing Services, which recently upgraded its cross-channel marketing platform with several new features. Experian regularly updates its application, said the company’s Jeff Hassemer. In this case, though, the company also added new functionality that touches upon social influencing, sentiment analysis and cross-channel multivariate testing.
Loading ...
Experian Steps Up Its Social Engagement Push
Posted by: Erika Morphy July 25, 2013 05:00 AMIt can be difficult enough to market to consumers through one channel, but trying to work across channels compounds that difficulty considerably. Enter Experian Marketing Services, which recently upgraded its cross-channel marketing platform with several new features. Experian regularly updates its application, said the company’s Jeff Hassemer. In this case, though, the company also added new functionality that touches upon social influencing, sentiment analysis and cross-channel multivariate testing.