Social customer service has now become a key point of contact between brands and their customers. Consumers, particularly within the Millennial demographic, take to Facebook, Twitter and other social networks when they have a problem with a company. Sixty percent of 18-24 year olds go to social media when they have an issue. Companies have been quick to respond to this shift in customer behavior: Of the top 100 internet retailers, 80 percent now respond to customers on Facebook and Twitter.
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Where Customer Service Goes to Die
Posted by: David Lloyd July 30, 2013 05:00 AMSocial customer service has now become a key point of contact between brands and their customers. Consumers, particularly within the Millennial demographic, take to Facebook, Twitter and other social networks when they have a problem with a company. Sixty percent of 18-24 year olds go to social media when they have an issue. Companies have been quick to respond to this shift in customer behavior: Of the top 100 internet retailers, 80 percent now respond to customers on Facebook and Twitter.