Mobile marketers beware: A new ad format is poised to become very popular — and there are questions whether the mobile ecosystem will be ready to handle it. That format is online ads. Of course, it is a channel that has been around for a while, and mobile sites have adapted to it. However, “it’s reasonable to assume that online video will play an increasingly larger role in mobile advertising,” said Craig Palli, chief strategy officer at Fiksu. Can mobile sites handle the scale and demand that a Facebook juggernaut will deliver?
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Mobile Is About to Get Serious About Video Ads
Posted by: Erika Morphy August 6, 2013 05:00 AMMobile marketers beware: A new ad format is poised to become very popular — and there are questions whether the mobile ecosystem will be ready to handle it. That format is online ads. Of course, it is a channel that has been around for a while, and mobile sites have adapted to it. However, “it’s reasonable to assume that online video will play an increasingly larger role in mobile advertising,” said Craig Palli, chief strategy officer at Fiksu. Can mobile sites handle the scale and demand that a Facebook juggernaut will deliver?