As an onslaught of mobile video ads threatens the digital advertising landscape, it’s sobering enough to realize that more than a few brands are not fully prepared. Even more concerning, however, is that our wireless infrastructure is not ready for it, either. Perhaps worst of all, consumers do not appear eager to shoulder the burden of this ad format and the bandwidth it gobbles up. What, then, is a marketer to do? Sink money into an ad format that may or may not deliver a pleasing experience to the user?
Loading ...
An Obstacle-Strewn Path Awaits Mobile Video Ads
Posted by: Erika Morphy August 13, 2013 05:00 AMAs an onslaught of mobile video ads threatens the digital advertising landscape, it’s sobering enough to realize that more than a few brands are not fully prepared. Even more concerning, however, is that our wireless infrastructure is not ready for it, either. Perhaps worst of all, consumers do not appear eager to shoulder the burden of this ad format and the bandwidth it gobbles up. What, then, is a marketer to do? Sink money into an ad format that may or may not deliver a pleasing experience to the user?