Wireless customers are generally much happier with the quality of service they receive from providers via the companies’ self-service websites than through other outlets, a new survey from J.D. Power reveals. In addition, they’re happiest with AT&T among service providers, the study found. The semiannual report — which was split into the Wireless Purchase Experience Full-Service Study and the 2013 Wireless Purchase Experience Non-Contract Study — examines the overall wireless purchase experience of customers using a variety of channels.
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Wireless Customers Warm Up to Online Buying
Posted by: Erika Morphy August 19, 2013 05:00 AMWireless customers are generally much happier with the quality of service they receive from providers via the companies’ self-service websites than through other outlets, a new survey from J.D. Power reveals. In addition, they’re happiest with AT&T among service providers, the study found. The semiannual report — which was split into the Wireless Purchase Experience Full-Service Study and the 2013 Wireless Purchase Experience Non-Contract Study — examines the overall wireless purchase experience of customers using a variety of channels.