When the expected surge in mobile video advertising arrives, it’s not just consumers
who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth in this up-and-coming format. In this new world, the motto will be “short and sweet” — as in 15 seconds, said Anthony Iacovone, founder and CEO of AdTheorent. “Ads longer than 15 seconds should be choice-based — that is, able to be skipped by the consumer,” Iacovone said.
Mobile is still light years away from its potential in the global media marketing field.
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In Mobile Video Ads, Good Things Must Come in Small Packages
Posted by: Erika Morphy August 20, 2013 05:00 AMWhen the expected surge in mobile video advertising arrives, it’s not just consumers
who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth in this up-and-coming format. In this new world, the motto will be “short and sweet” — as in 15 seconds, said Anthony Iacovone, founder and CEO of AdTheorent. “Ads longer than 15 seconds should be choice-based — that is, able to be skipped by the consumer,” Iacovone said.