Real-time bidding, or “programmatic buying” as it is sometimes called, is remaking the online ad industry with its approach of matching supply and demand of ad inventory in real time against the attributes of any given viewer. Now this trend is starting to creep into how mobile ads are delivered. First, the stats: There is little doubt that this technology, which had its fair share of critics when it first debuted a few years ago, is beginning to dominate the online ad industry.
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Real-Time Bidding Makes Its Way Into the Mobile Ad World
Posted by: Erika Morphy August 27, 2013 05:00 AMReal-time bidding, or “programmatic buying” as it is sometimes called, is remaking the online ad industry with its approach of matching supply and demand of ad inventory in real time against the attributes of any given viewer. Now this trend is starting to creep into how mobile ads are delivered. First, the stats: There is little doubt that this technology, which had its fair share of critics when it first debuted a few years ago, is beginning to dominate the online ad industry.