Building a customer relationship — the kind that lasts a long time — is a not an easy thing. There are lots of occasions where things can go awry, touch points where signals can get crossed and communications that can unwittingly turn a customer off. In a lot of cases, the proverbial “customer lifecycle” doesn’t play itself out to its expected conclusion; instead, that conclusion is triggered by something the business does that brings the relationship to a premature end.
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The Customer Relationship Graveyard
Posted by: Christopher J. Bucholtz September 2, 2013 05:00 AMBuilding a customer relationship — the kind that lasts a long time — is a not an easy thing. There are lots of occasions where things can go awry, touch points where signals can get crossed and communications that can unwittingly turn a customer off. In a lot of cases, the proverbial “customer lifecycle” doesn’t play itself out to its expected conclusion; instead, that conclusion is triggered by something the business does that brings the relationship to a premature end.