It’s no longer uncommon for marketers to customize the messages they send via email, but such personalization capabilities haven’t typically been extended to Web content. Enter Silverpop, which last week released a beta version of Smart Content, a new product designed to enable just that. Smart Content is not a stand-alone offering; rather, it leverages Silverpop’s various modules in marketing and tracking and website design. The end result is a product that allows users to customize their Web pages for individual customers.
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Silverpop Promises a Personalized Web Page for Every Customer
Posted by: Erika Morphy September 3, 2013 05:00 AMIt’s no longer uncommon for marketers to customize the messages they send via email, but such personalization capabilities haven’t typically been extended to Web content. Enter Silverpop, which last week released a beta version of Smart Content, a new product designed to enable just that. Smart Content is not a stand-alone offering; rather, it leverages Silverpop’s various modules in marketing and tracking and website design. The end result is a product that allows users to customize their Web pages for individual customers.