Do you remember walking by telephone poles at downtown intersections 10 or 20 years ago and seeing them covered in fliers, placards and notices? If it was a really popular intersection, there were probably several layers of paper pinned, tacked, taped and stapled on top of each other. If the telephone pole was wooden, you could see generations of old staples and tacks still biting deep into the wood, years after the fliers they originally held had been ripped down, blown away or covered over.
Loading ...
Analog Marketing Strategies for a Digital World
Posted by: Scott Yates September 4, 2013 05:00 AMDo you remember walking by telephone poles at downtown intersections 10 or 20 years ago and seeing them covered in fliers, placards and notices? If it was a really popular intersection, there were probably several layers of paper pinned, tacked, taped and stapled on top of each other. If the telephone pole was wooden, you could see generations of old staples and tacks still biting deep into the wood, years after the fliers they originally held had been ripped down, blown away or covered over.