It’s a fact of life in market research that the success of any survey will depend at least in part on its accessibility to the intended respondents. Toward that end, Qualtrics has released Qualtrics Mobile, a new app designed to help reach respondents on the go. Qualtrics Mobile works alongside the company’s existing marketing survey Software as a Service application. While the mobile app is not a stand-alone offering, it has been designed specifically to work in a multidevice, multiplatform mobile environment.
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Qualtrics Aims to Make Surveys Mobile-Friendlier
Posted by: Erika Morphy September 9, 2013 05:00 AMIt’s a fact of life in market research that the success of any survey will depend at least in part on its accessibility to the intended respondents. Toward that end, Qualtrics has released Qualtrics Mobile, a new app designed to help reach respondents on the go. Qualtrics Mobile works alongside the company’s existing marketing survey Software as a Service application. While the mobile app is not a stand-alone offering, it has been designed specifically to work in a multidevice, multiplatform mobile environment.