It is an old truism of economics that supply drives its own demand. While this is true, it leaves a lot unsaid. For example, a boatload of hula hoops could conceivably inspire a new generation of kids to pick up the toy, and nostalgic adults of a certain age might be compelled to see if they could still “do it,” but it’s just as likely that the supply would not spark much interest. What’s only implied is that the supply ought to be new and preferably disruptive to have this effect. In the general scenario, less is just less.
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Subscription Economics
Posted by: Denis Pombriant September 11, 2013 05:00 AMIt is an old truism of economics that supply drives its own demand. While this is true, it leaves a lot unsaid. For example, a boatload of hula hoops could conceivably inspire a new generation of kids to pick up the toy, and nostalgic adults of a certain age might be compelled to see if they could still “do it,” but it’s just as likely that the supply would not spark much interest. What’s only implied is that the supply ought to be new and preferably disruptive to have this effect. In the general scenario, less is just less.