Real-time bidding holds numerous benefits for mobile marketers, but there are downsides to the ad technology as well. In particular, the dominant theme to that downside is that RTB — at least for mobile ad formats and mobile platforms — is still in its early days. More specifically, while the technology may have been around for several years, it’s only recently that it has scaled to the point where mobile marketers can use it. Why is that a problem? Here’s one example.
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It's Still Early Days for Real-Time Bidding
Posted by: Erika Morphy September 17, 2013 05:00 AMReal-time bidding holds numerous benefits for mobile marketers, but there are downsides to the ad technology as well. In particular, the dominant theme to that downside is that RTB — at least for mobile ad formats and mobile platforms — is still in its early days. More specifically, while the technology may have been around for several years, it’s only recently that it has scaled to the point where mobile marketers can use it. Why is that a problem? Here’s one example.