The holiday season is upon us; even those uninitiated in the ways and means of retail can see it in the Halloween decorations and candy that are now so plentiful on store shelves. For the initiated — that is, anyone who expects to make a buck off of the holiday shoppers this year — not only is the season here, but plans to address it are already in place. “Address,” of course, refers to marketing and related CRM activities. “Marketing and CRM,” meanwhile, means mobile — at least, if the last two years have been any indication.
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Marketers Relying on Mobile to Make the Season Bright
Posted by: Erika Morphy September 24, 2013 05:00 AMThe holiday season is upon us; even those uninitiated in the ways and means of retail can see it in the Halloween decorations and candy that are now so plentiful on store shelves. For the initiated — that is, anyone who expects to make a buck off of the holiday shoppers this year — not only is the season here, but plans to address it are already in place. “Address,” of course, refers to marketing and related CRM activities. “Marketing and CRM,” meanwhile, means mobile — at least, if the last two years have been any indication.