Imagine you’re walking down a city street heading for a vegan restaurant that you’ve heard good things about. You get to the address only to discover it has gone out of business. Hungry and disappointed, you pull out your smartphone and wail to the Twitterverse, “Veggie Delight is closed! I’m starving and there is nowhere to get a vegan meal!” Now imagine what could unfold next: A few minutes later, you get a response from an upscale Mexican chain restaurant two blocks over. “Have lunch here!” it tweets. “Some of our dishes are vegan.”
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Earshot Helps Marketers Tap the Home-Field Advantage
Posted by: Erika Morphy September 28, 2013 05:00 AMImagine you’re walking down a city street heading for a vegan restaurant that you’ve heard good things about. You get to the address only to discover it has gone out of business. Hungry and disappointed, you pull out your smartphone and wail to the Twitterverse, “Veggie Delight is closed! I’m starving and there is nowhere to get a vegan meal!” Now imagine what could unfold next: A few minutes later, you get a response from an upscale Mexican chain restaurant two blocks over. “Have lunch here!” it tweets. “Some of our dishes are vegan.”