There are many reasons marketers today are gearing up their mobile strategies for the holiday season, and not all of them are as obvious as one might think. Yes, revenue and competition are of course key factors, but in this Internet era, so is a third: Namely, a proactive, aggressive mobile CRM and marketing campaign is the only way to play offense in a season and industry now characterized by showrooming. Showrooming describes consumers’ actions when they go to brick-and-mortar stores to test out the devices they’re considering purchasing online.
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Taking the Showrooming Out of Holiday Shopping
Posted by: Erika Morphy October 1, 2013 05:00 AMThere are many reasons marketers today are gearing up their mobile strategies for the holiday season, and not all of them are as obvious as one might think. Yes, revenue and competition are of course key factors, but in this Internet era, so is a third: Namely, a proactive, aggressive mobile CRM and marketing campaign is the only way to play offense in a season and industry now characterized by showrooming. Showrooming describes consumers’ actions when they go to brick-and-mortar stores to test out the devices they’re considering purchasing online.