Microsoft has topped the Reputation Institute’s Global CSR RepTrak 100 Study for the second year in a row. The institute surveyed 55,000 consumers worldwide about their attitudes toward the reputations of companies in terms of corporate social responsibility. Google, which was No. 2 last year, fell to third place. Although the world’s largest companies spend an average $50 million a year on CSR programs, they are not getting their message across to consumers, said Kasper Ulf Nielsen, executive partner at the Reputation Institute.
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Microsoft Tops Corporate Social Responsibility Rankings
Posted by: Richard Adhikari October 4, 2013 05:00 AMMicrosoft has topped the Reputation Institute’s Global CSR RepTrak 100 Study for the second year in a row. The institute surveyed 55,000 consumers worldwide about their attitudes toward the reputations of companies in terms of corporate social responsibility. Google, which was No. 2 last year, fell to third place. Although the world’s largest companies spend an average $50 million a year on CSR programs, they are not getting their message across to consumers, said Kasper Ulf Nielsen, executive partner at the Reputation Institute.