With so much riding on the holiday season for retailers, marketers pull out all the stops. This year, the latest ad technologies are being put to the test in the mobile realm. Retailers need to have a landing page optimized for mobile, and they need to prepare for an onslaught of visitors, suggested Chris Kivlehan, vice president of account management at INetU. “You don’t want your website to go down, or you could lose thousands if not millions of dollars.”
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'Tis the Time for Mobile Marketers to Grease Gears
Posted by: Erika Morphy October 8, 2013 05:00 AMWith so much riding on the holiday season for retailers, marketers pull out all the stops. This year, the latest ad technologies are being put to the test in the mobile realm. Retailers need to have a landing page optimized for mobile, and they need to prepare for an onslaught of visitors, suggested Chris Kivlehan, vice president of account management at INetU. “You don’t want your website to go down, or you could lose thousands if not millions of dollars.”