In-application features have been all about revenue so far, but as the technology evolves and mobile becomes ever more entrenched in consumers’ psyches, the in-app phenomenon will likely spread to other forms of customer outreach as well, including messaging. First, though, let’s talk about the money. Some 43 percent of mobile gamers have made purchases via an in-app mechanism, according eMarketer. Gartner predicts that in-app purchases will account for a full 48 percent of app store revenue by 2017.
Loading ...
In-App Processing: It's Not Just About the Money Anymore
Posted by: Erika Morphy October 15, 2013 05:00 AMIn-application features have been all about revenue so far, but as the technology evolves and mobile becomes ever more entrenched in consumers’ psyches, the in-app phenomenon will likely spread to other forms of customer outreach as well, including messaging. First, though, let’s talk about the money. Some 43 percent of mobile gamers have made purchases via an in-app mechanism, according eMarketer. Gartner predicts that in-app purchases will account for a full 48 percent of app store revenue by 2017.