A little while ago I wrote about New Coke and the time in the 1980s when Coca-Cola tried to change its formula without much prompting from customers. As you may recall, especially if you were alive and drinking the stuff at the time, the customers didn’t much like it. They were miffed about the new taste, but probably more so over the way the company more or less unilaterally made the change without a great deal of consultation. The essential fact of the matter is that Joe customer felt left out, and that wasn’t good.
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A Social Branding Moment
Posted by: Denis Pombriant October 16, 2013 05:00 AMA little while ago I wrote about New Coke and the time in the 1980s when Coca-Cola tried to change its formula without much prompting from customers. As you may recall, especially if you were alive and drinking the stuff at the time, the customers didn’t much like it. They were miffed about the new taste, but probably more so over the way the company more or less unilaterally made the change without a great deal of consultation. The essential fact of the matter is that Joe customer felt left out, and that wasn’t good.