Some brands’ mobile CRM efforts amount essentially to creating versions of their websites that are visually friendly to mobile users. Others make mobile an integral part of their CRM strategies. Case in point: Arby’s, which earlier this month debuted a new item on its menu — the Smokehouse Brisket Sandwich — with a campaign that involved a number of social media components. Included among those were a game that awards points based on a customer’s tweets, the online challenges he or she wins and the photos uploaded to Instagram.
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Mobile CRM's Next Battleground: Point of Sale
Posted by: Erika Morphy October 22, 2013 05:00 AMSome brands’ mobile CRM efforts amount essentially to creating versions of their websites that are visually friendly to mobile users. Others make mobile an integral part of their CRM strategies. Case in point: Arby’s, which earlier this month debuted a new item on its menu — the Smokehouse Brisket Sandwich — with a campaign that involved a number of social media components. Included among those were a game that awards points based on a customer’s tweets, the online challenges he or she wins and the photos uploaded to Instagram.