Most mobile app developers today have the basics of e-commerce design down pat. Increasingly, they are now thinking about the psychology of the user and how that should be factored into a mobile site or app’s design. That’s where testing becomes essential. “The features and functionalities of smartphones are inherently different from those on tablet devices,” said Daniel Toubian, principal consultant for U.S. retail & consumer brands with Maxymiser.
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Mobile CRM Design, Part 1: Different Devices, Different Rules
Posted by: Erika Morphy October 29, 2013 05:00 AMMost mobile app developers today have the basics of e-commerce design down pat. Increasingly, they are now thinking about the psychology of the user and how that should be factored into a mobile site or app’s design. That’s where testing becomes essential. “The features and functionalities of smartphones are inherently different from those on tablet devices,” said Daniel Toubian, principal consultant for U.S. retail & consumer brands with Maxymiser.