Businesses and consumers instinctively understand the importance of customer feedback. Customer engagement represents a potential source of continuous improvement and competitive advantage for businesses. Consumers want to be heard and shape the products and services that impact them. Having advised business and nonprofit leaders across nearly all sectors for over 25 years, I believe the creation of a virtuous customer feedback loop may represent the greatest transformative opportunity in business today.
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Making Feedback Mobile
Posted by: Rob Pace November 1, 2013 05:00 AMBusinesses and consumers instinctively understand the importance of customer feedback. Customer engagement represents a potential source of continuous improvement and competitive advantage for businesses. Consumers want to be heard and shape the products and services that impact them. Having advised business and nonprofit leaders across nearly all sectors for over 25 years, I believe the creation of a virtuous customer feedback loop may represent the greatest transformative opportunity in business today.