Now that mobile app developers have the basics of user-friendly design down, we’ve moved into the m-commerce industrial age, according to Pradeep U.N., Symphony Teleca’s vice president and global head of design and innovation. Specifically, the mobile app vendors and retailers that rely on this channel are now experimenting with more sophisticated tactics — not just for kicks, but because mobile is increasingly becoming the first face of a company for many consumers.
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Mobile CRM Design, Part 2: Refining the M-Commerce Experience
Posted by: Erika Morphy November 5, 2013 05:00 AMNow that mobile app developers have the basics of user-friendly design down, we’ve moved into the m-commerce industrial age, according to Pradeep U.N., Symphony Teleca’s vice president and global head of design and innovation. Specifically, the mobile app vendors and retailers that rely on this channel are now experimenting with more sophisticated tactics — not just for kicks, but because mobile is increasingly becoming the first face of a company for many consumers.